Case Studies

Vogue

At last, creating alongside real legends of an industry. Publishing is now digital-first.

Vogue Logo

Client

Vogue

Year

2016

Category

Magazine

Research

Vogue: The Fashion Bible.

Main Goal

At last, creating alongside real legends of an industry. Publishing is now digital-first.

Services

  • Strategy & Positioning
  • Web Design
  • Web Development & SEO
  • Marketing CollateralS
  • Campaign
  • Digital Marketing
  • Print Design
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Vogue Web Design

Web Design & Development

Lean back, enjoy magazine.
Front row access to
the latest news.

It’s no coincidence that the publishing company Nervora chose Bonne Marque as their partners to launch Vogue Arabia. We had been moving towards clients of this stature. It was our time. In 2016, we completely embraced an ‘our way or no way’ bold approach in both our creative process and design. Nervora instinctively recognised this as though we were two brothers separated from birth; from first contact, it was clear we were a good fit.

We were honoured to have been given the task to design Vogue’s revolutionary digital-first launch, conducting their grand introduction to the Middle East. On two levels we were turning an industry on its head. This launch permanently marks the publishing industry, prioritising digital over print for the first time. There were vast challenges in terms of prestige and implications, also bearing in mind that our design would have to suit both the Arabic and English language, both left to right and right to left reading manners. The unbelievably demanding technical requirements of the project loomed large.

An early conversation with Vogue’s Editor in Chief and International Art Director, Princess Deena and Fiona respectively, established the tone the design needed to be. They reminded us in no uncertain terms that the image is everything, and everyone agreed that our work would reflect the finest traits of traditional print aesthetics, with elements such as large and overlapping logos, big typography, and bigger images, while bringing the iconic brand into a digital-first future at the same time. Perfection was the benchmark. This is Vogue.

All News Sources

Simple Navigation

Smart Notifications

No more Distracting Ads

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Web Design

Fashion matters
in 2017.

With the determination fixed on readability and maintaining the perfect Vogue standards, behold the article page design.

The work with Runway is best understood by the following quote: “The Runway boys are at it again. Maybe I’ve been lazy. Maybe looking at Vogue US as the main inspiration from the start clouded our wild creativity. Maybe I didn’t ask ‘Why?’ enough times.” This was written for the Vogue team by me, under the influence of a design epiphany with regard to creating the best Runway gallery in the world. Look at grid layout, our respect of the image and the intelligent placement and use of advertising space, which was an element we couldn’t ignore in this project. Designing while knowing that unpredictable advertisements needed to fit my work without destroying it was a great challenge, but I committed myself to overcoming any potential issue and my design is ideal for the addition of any type of advertisement.

‘Vogue Collection’ is an important page in this digital-first launch, offering an introduction into some of the key personalities and brands in the fashion world. Vogue has always been referred to as the ‘Style Bible.’ It’s our prediction that, once all functionality has been implemented by Spring 2017, our Vogue Collection will actually make Vogue the world’s Style Bible; an online resource that every other Vogue international site will follow. With thousands of entries in the database, Vogue Collection will be a game-changer. This will become the fashion Wikipedia.

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The Runway design is created upon a complex grid layout, supporting the philosophy that the ‘image is everything’ and advertising is crucial to the site.

No icon on the video play button: a small but important example at our attention to detail and motivation to change the game.

Inverting the colour-scheme helped me create an exclusive men’s section on the site.