Case Studies

Vancouver Opera

Let yourself be carried away.

Vancouver Opera Logo

Client

Vancouver Opera

Year

2017

Category

Events & Entertainment

Research

Let yourself be carried away.

Intro

Vancouver Opera is the second largest performing arts organization in British Columbia and the largest opera company in western Canada. Its mainstage performances occur in the Queen Elizabeth Theatre, other venues in Vancouver and occasionally elsewhere in British Columbia. Vancouver Opera has one of only two professional opera orchestras in Canada (the other being Toronto’s Canadian Opera Company). After many regular seasons with four mainstage productions a year, the company will see its first festival season in 2017. Vancouver Opera also runs a school touring and education program, and various community events.

Services

  • Strategy & Positioning
  • Web Design
  • Web Development &
  • Apps & User Interface
  • Campaign
  • Digital Marketing
  • Design for social
Visit Site

Branding & Identity

Brand Guideline
that can show you the
emotions...

I have refreshede the brand identity for Vancouver Opera with a fresh new bold color and minimalistic typography.

Primary Colors

Orange

#F47E38

Black

#000

Grey

#eee

White

#fff

Logo

Vancouver Opera Logo

Title

Opera Festival

Playfair Display

28px / 1.6

Paragraph

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Gotham Book

16px / 25px

Vancouver Opera Web Design

Web Design & Development

Lean back, enjoy opera
Front row access to
the latest tickets.

Buying tickets could sometimes be devistating and could drown a user to not buy tickets online.

Thinking of online buying experience, we have designed and structured the existing layout to make it as simple as possible yet minimialistic to match the new brand guideline.

All Latest Events

Simple Navigation

Smart Notifications

No more Distracting Ads

View page

Web Design & Development

Buying Opera Tickets?
It's just as simple as
clicking a button.

Internet advertising spends have surpassed that of TV advertising

New media has finally eclipsed traditional media in 2016, with the total spend for both Internet and TV amounting to approximately $180 billion. Of the digital advertising portion, Google and Facebook continue to dominate the

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Vancouver Opera Web Design

Digital-First Design

Lean back, enjoy opera
Front row access to
the latest tickets.

Through exploration and iteration we established a design system rooted in stories and elegance. Our design was simple, but significant, with bold typography, stunning imagery and a minimal elegance, acting as a canvas for the Operas it represents.

All Latest Events

Simple Navigation

Smart Notifications

No more Distracting Ads

View page

Encouraging User Discovery

Buying Opera Tickets?
It's just as simple as
clicking a button.

The intuitive experience we crafted is simple, yet comes alive to the tune of an ever-changing, curious Vancouver Opera.

Each season, its new, evocative performances take front-and —centre, enticing opera enthusiasts and inspiring the opera fans of tomorrow.

A new custom WordPress CMS allows Vancouver Opera to scale and manage content internally, rather than relying on an external partner for everyday changes and updates.

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Web Design & Development

Is it responsive?
Oh, it has to be
responsive in 2017...

Internet advertising spends have surpassed that of TV advertising

New media has finally eclipsed traditional media in 2016, with the total spend for both Internet and TV amounting to approximately $180 billion. Of the digital advertising portion, Google and Facebook continue to dominate the

Read More

Results

I don't just make it pretty,
I show the results.

99.9%

Total Conversions

879

Page Views

12,350

Visits

200%

New user sign up

100%

App Store Downloads

85%

Campaign conversions

Internet advertising spends have surpassed that of TV advertising

New media has finally eclipsed traditional media in 2016, with the total spend for both Internet and TV amounting to approximately $180 billion. Of the digital advertising portion, Google and Facebook continue to dominate the