Case Studies

CBRE's The High Tech Facilities Group

CBRE and Massive team up to launch a pilot project for one of its top performing teams.

CBRE Logo

Client

CBRE

Year

2017

Category

Brand & Design

Background

In the summer of 2017, CBRE, the world’s largest commercial real estate group partnered with Massive to launch a pilot project for their High Tech Facilities team (HTFG).

As one of CRBE’s top performing teams, the project’s goal was to create a design ecosystem that empowered HTFG to move at it’s own pace independently, while still a part of CBRE’s international brand.

Services

  • Strategy & Positioning
  • Web Design
  • Web Development &
  • Apps & User Interface
  • Campaign
  • Digital Marketing
  • Design for social
Visit Site

Branding & Identity

Brand Guideline
that can show you the
emotions...

Internet advertising spends have surpassed that of TV advertising

New media has finally eclipsed traditional media in 2016, with the total spend for both Internet and TV amounting to approximately $180 billion. Of the digital advertising portion, Google and Facebook continue to dominate the

Primary Colors

Black

#000

Grey

#eee

White

#fff

Logo

CBRE Logo

Title

Lighting

Playfair Display

28px / 1.6

Paragraph

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Gotham Book

16px / 25px

CBRE Web Design

Web Design & Development

Solidifying
the HTFG Brand.

As a group with a strong understanding of who they are and what they stand for, our goal was to translate HTFG’s brand platform and create a design system and digital presence. One that helps them express themselves in the right way, to the right people and that can be maintained by its team internally.

Given the sophistication of HTFG's clientele, we knew the branded needed to be simple and elegant, while exuding trust and professionalism.

All Latest Events

Simple Navigation

Smart Notifications

No more Distracting Ads

Read More

Web Design & Development

Community
to the forefront.

For over 20 years HTFG has been an integral advocate for Vancouver's technology scene and a pillar on the community.

It's this love for community that centres every decision HTFG makes. As such, we brought community to the forefront with a custom Instagram feed and a blog dedicated to Van city's tech sector, giving HTFG a voice to express their passions, interests and opinions on local happenings.

Read More